In 1979, Piaget revealed a watch that would come to define the spirit of the 1980s, which is coming back to life today for the 150th anniversary of the Maison.
Piaget already had a long-established reputation for elegant watches, but at the dawn of the 1980s the lifestyle of his clients was changing. “We really had to answer to this particular demand of our customers who are used to getting just dress watches.’ explained Yves Piaget at the time. ‘But now our customers like to do more and more sports. That’s part of the evolution of our lives today. They want to be exquisite, even in sport. They want to wear a better watch, even in their sports. So we created this sport line which is waterproof, shockproof.”
The answer to that ‘demand’ was a watch known simply as ‘Piaget Polo’. The evocation of the elite sport was entirely in keeping with the elite status enjoyed by Piaget in their Piaget Society. Now, 45 years after its first appearance, this historically significant timepiece is reborn as Piaget Polo ’79 and still in keeping with today’s Zeitgeist and Piaget Society.
