New York’s crown jewel; an icon, reborn. Tiffany & Co. announced today that it will open its doors again during April 2023. The newly transformed flagship on 57th Street and Fifth Avenue, now known as “The Landmark,” reintroduces the world to a new Tiffany & Co. Custom artwork, never-before-seen jewels and immersive displays define the new Landmark, which is also one of the largest stores in Manhattan.
The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940. Opposing forces define the transformation: old and new, past and future, hidden and revealed treasures. Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished to honor its original design, while the interiors have been completely reimagined into a new world of wonders.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.
Two major forces were integral to the store’s transformation. Legendary architect Peter Marino reimagined the interior architecture and OMA New York, led by the renowned Shohei Shigematsu, spearheaded the renovation of the building’s core and circulation infrastructure as well as the addition of the new three-story volume above the existing building. The OMA/Shohei Shigematsu- led rooftop addition, replacing the office space added in 1980, features two distinct yet connected forms that make up the unified volume.